The DVD market is dead and replaced by smart TV apps and rapidly growing digital marketplace. If you as an independent filmmaker want to succeed in the film industry you must consider studying Internet marketing. It’s important to understand that you have to treat your independent film business in the same way as any other small business.
Your product is your film and you have to figure out how to sell your film product that you can make a profit. In order to sell your film product, you have to find the right customers and convince them that your film is worth a certain amount. This means that along with the constant development of your filmmaking skills you must work on developing the following skills: phycology, digital marketing, the art of negotiating and work on your public speaking and presenting skills. When you sum all these skills, at the equation, you can get a successful sales and will be able to make a living as an independent filmmaker.