What you achieve in the film business is in direct proportion of how well you negotiate. This statement you can apply to any business and to your life as well.
Most producerʼs reps will work on a percentage-based fee of the sales of your film. These percentages may range from 10% to 25%. The lower end is rare, and often reflects a previous relationship or history between the agent and talent of the film or the stature of the filmmaker and cast, which can make it an easier sale. Publicity agencies may charge anywhere from $3,000 to $10,000 for a festival run, depending on the scope of the work. It’s important when you approach them you have already know your priorities, your expectations and ready to negotiate the best fee for the services that you want to receive. And remember that negotiation skills are one of life’s most valuable skills.